How to Market Poultry and Poultry Products in the Philippines
Finding it hard to market your poultry products to customers in your city or even throughout the country? Here is a simple guide on how to market your poultry products in the Philippines. The main areas that we will cover include the following:-
- How to develop direction relationships markets with your customers in the Philippines.
- Tips for Successful poultry market in the Philippines
- Challenges to directly marketing your poultry products in the Philippines
- Alternative marketing channels for your poultry products in the Philippines
- Poultry Cooperatives
- Labeling and Signage for your poultry products in the Philippines
- Enterprise budgets
How to Develop Relationships Markets
This is a primary poultry marketing technique which is also one of the most effective marketing channels. Here are some factors to keep in mind when it comes to developing relationships markets:-
- Focus on producing top quality poultry products and the buyers will coming looking for you from far and wide.
- Focus and telling your story. The personal story is always an important aspect of any product and branding. Buyers want to develop a personal connection with your brand. In telling your story, it is very important that you should know your product. For example, if your product is organic chickens, you should be able to clearly define the value proposition in your organic chicken to your potential buyers. If you don’t know your product, you are simply not going to tell a compelling story and put the case for your poultry products. You could just be like everyone else in the market!
- Find your customers by developing a list of potential buyers. Every time you get an inquiry, note it down and the nature of their requirements. For example, you can have a list of customers that need eggs, meat or day old chicks. This is a list that you can always resort to if you are planning to push your poultry products to the marketplace.
- Promote your poultry products through various online channels such as websites, blogs, Facebook page, newsletters, brochures, Twitter, local listings websites etc. Some of the main Philippines poultry websites where you can promote or market your poultry products include www.filipinopoultry.com and www.poultrymanual.com.
- Choose and find your niche in the local market. It is easy to focus on a niche that you have zoned in.
Success Tips When it Comes to Direct Marketing for Your Chicken in the Philippines
- Work on maintaining your market base as well as your business. Customers need predictability from you, both in quantity and the quality of your poultry products in the Philippines.
- Set a standard pricing for your poultry products and maintain them there.
- Promote your poultry products actively.
- You can freeze the birds so as to extend your poultry marketing window.
- Be accessible and make it easier for customers to order from you.
- Add value to your poultry products to earn more money from your produce.
Poultry Marketing in the Philippines: Additional Tips
Here are some additional simple tips to keep in mind when marketing your poultry in the Philippines:-
- Talk to other farmers in your local area, network and get marketing ideas.
- Do your market research thoroughly before venturing into poultry farming or before harvesting your poultry.
- Create your poultry marketing plan
- Be consistent with your poultry marketing. Don’t do a single marketing blast and forget about it. Poultry marketing should be done on a consistent basis.
- Avoid underselling your poultry products. Always sell at the right price point.
- Be attentive to the changes occurring in the local market and adapt accordingly. For example, do customers prefer specific breeds or types of eggs? You are likely to sell more if you are adapting to the market trends.
- Make sure you are well organized and able to deliver to your customers on time. Be efficient and you will always have customers buying from you on a regular basis.
Some of the Challenges You Will Face With Relationships Marketing
Some of the main issues you will face when it comes to relationships marketing for your poultry in the Philippines include the following:-
- Challenge complying with industry and market regulations
- How to constantly meet quality and consistency requirements
- Oversupply in the market and market saturation
- Market timing
- Great communication and people skills