Philippine Poultry Farm Business Plan

Poultry Farming Guides

One of the things that make poultry farming generally a no-brainer is the fact that chickens are very easy to raise. That does not mean, however, that poultry farming is an easy business. In fact, the main challenge is to scale up the farming venture and make it profitable.

In other words, it is not a big deal raising 5 chickens in your backyard, but raising 10,000 chickens is a whole different ball game. While the former requires just a little attention and some farming skills, the latter requires management skills on top of that.

In this article, we will take you through some basic steps on how you can formulate a poultry farming business plan in the Philippines and start a large-scale profitable poultry farming venture in the country.

The market for poultry meat and eggs is already very competitive as these are at the top of the menu in many Filipino households and many players are already jostling for space. However, there is always some room for an extra player to enter the market and differentiate themselves with their products and brands.

The First Step in Formulating Your Business Plan

The most important step before deciding to venture into poultry farming is deciding on the type of poultry business that you are planning to start in the Philippines.

Do you want to be a contract poultry grower, a free range chicken farmer, a broiler farmer, an organic chicken farmer, a native chicken farmer, a turkey farmer or a duck farmer? Identifying your niche is one of the most important steps to getting started with poultry farming in the Philippines and around the world.

Commercial chicken farming will generally be only successful if you lay out a clear plan on what you plan to achieve and how. Poultry business is vast and there are multiple sectors where you can invest your money and run a profitable enterprise depending on your financial capabilities. These include the following:

  • Starting a hatchery or incubation farm
  • Starting a chicken breeding farm
  • Starting a broiler farm
  • Starting an egg production farm
  • Starting an organic chicken farm
  • Starting a free range chicken farm
  • Starting a chicken abattoir
  • Starting a chicken processing and packaging company

Value Addition in Poultry Farming

Rearing chicken and value addition in poultry farming generally require more significant investments in acquiring the right machinery, technology, building of linkages and marketing. You will need access to land and capital to get your poultry enterprise started.

Another option is to go for contract poultry farming which is also capital-intensive but carries lower risks with a bigger scale as the contract poultry farming companies generally offer growers greater technical support.

In case you decide to start a farm independently, you will need good technical and marketing support as you have to figure out the market and understand its unique needs and requirements before you pump in tens of thousands of dollars.

Part of the technical support and knowledge about the industry involves understanding the regulatory and environmental requirements for setting up a poultry enterprise.

For example, the poultry enterprise must meet the required environmental standards.

Technical support also involves health support.

The chickens must have a good standard of biosecurity. They must be vaccinated well and on time, and given the right feeds and a fresh supply of water.

Choosing the Right Farming System

As mentioned above, it is possible to farm chicken in a wide variety of ways.

The most common are conventional farming systems, but there is a significant niche involving free range and organic poultry farming systems as well.

Part of the decision above will be based on the area you are located in and on how well its needs are met. In other words, when venturing into a poultry farming enterprise, it is important to figure out your niche market that will meet in the interests or demand of your buyers – rather than just basing your business on your preferences.

Once you have a niche market in mind, it is possible to produce quality poultry products that will match the unique need, and that will result in a sustainable business.

Marketing and Advertising

The final step is often the most overlooked one.

While, of course, you have to raise your chicken, you will also need to create a unique selling point and advertise your chickens and chicken products widely in your niche market.

Getting the word around is the surest way to generate demand for your poultry products. Of course, you should make high-quality products that will generate a lot of buzz and word-of-mouth. However, you shuold also look at other, more active, options such as printing and distributing pamphlets, usigin online advertising, or buying a spot on billboards, in newspapers, in radio broadcasts, and at agricultural shows and exhibitions.

For more tips on how to start your poultry business in the Philippines, make sure to check our other articles, as well as our poultry farming guides.

Poultry Farming Guides

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